THROUGH CONSUMER INSIGHTS, OBSERVATIONS, STRATEGY, AND ACTION, BURBACH'S SCOPE OF WORK HONES IN ON BRAND EXPRESSION. FROM DIGITAL TO BRICK-AND-MORTAR, A WHOLISTIC APPROACH LEVERAGES CONTENT AND MESSAGING ACROSS ALL CONSUMER TOUCH-POINTS.
FEATURED PROJECTS
retail brand experience
The Moto Station has built a community around the principles, motivation, and values of being a genuinely committed motorcycle shop. Matt planned and executed an in-store retail and brand experience focused on local connectivity and Moto Station’s passion for motorcycles, anchored by a Dianese shop-in-shop.
creative direction and production
To highlight the Fall 2016 marketing campaign, Burbach creatively drove PROJECT Bootcamp, a series of four films that documented the training, progress, and success of professional climbers. This project highlighted the symbiotic relationship that professional rock climbers have with climbing gyms. An athlete speaker series to drive community engagement strengthened the PROJECT Bootcamp campaign.
retail brand experience
Breaking the mold for TNF’s global retail stores, Matt conceptualized, prototyped, and partnered with RNP in Shanghai, China to execute a pilot “Urban Exploration” store. This brick-and-mortar regionalization reflected the urban demographic of the Chinese, complete with targeted in-store creative and marketing assets.
BOOK PUBLICATION
The second edition of GYM CLIMBING: Maximizing Your Indoor Experience addresses the growing trend of indoor climbing in the U.S. The revision of the first published instructional gym climbing book focuses on the gym culture, technique, safety skills, and progression of indoor roped climbing and bouldering.